How do you make a YouTube strategy?

The likes of Instagram and Snapchat have presented a new way for brands to experiment with video, yet with 5bn videos being watched on its platform on a daily basis – YouTube is still the reigning king of visual content.

Create lean-back content

Be consistent

Build a community

Encourage action

Optimise for search

Think mobile

Think about micro-moments

Be wise with influencers

Check out the full infographic here!